Why Your Website Needs Regular Maintenance (And What Happens

Why Your Website Needs Regular Maintenance (And What Happens If You Ignore It)

It’s a common misconception shared by many business owners and even some seasoned marketers: once your company’s website is built and launched, the job is done. Whether it’s a sleek new e-commerce platform, a custom business portal, or a content-rich company homepage, the reality is that web development is not a one-time project. In fact, the launch of your site marks just the beginning of an ongoing relationship—one that requires consistent attention, updates, and optimization to ensure long-term success. At Knockout Media, we view your website as a dynamic digital asset, not a static piece of content. And like any other vital business tool, it needs maintenance to perform effectively.

This article will explore essential reasons why regular website maintenance is critical—not only for ensuring peak performance, security, and user satisfaction but also for supporting your broader business and marketing objectives. We'll dive into what happens when a site is neglected and discuss key areas that require attention, such as security updates, bug fixes, content refreshes, design audits, SEO performance tracking, and more. But before we get into the specifics, let’s take a step back and ask the overarching question: Why is routine website maintenance so important in the first place?

Your Website Is a Living, Breathing Extension of Your Brand

In today’s digitally driven world, a website functions as far more than an online business card. It is often your customer’s first (and possibly only) interaction with your brand. Whether you're a startup trying to build credibility or an enterprise optimizing internal systems, your website is a fundamental component of your customer experience. The information it displays, how it functions, how fast it loads, and how secure it is—all of these factors contribute to brand trust, customer loyalty, and even search engine rankings.

Think of your website like a commercial property. You wouldn’t invest in architecting and constructing a modern office building only to abandon it after opening day. Over time, buildings collect dirt, paint fades, systems malfunction, and new technologies emerge that require integration. Similarly, a website that doesn’t evolve is one that will quickly fall behind in usability, performance, security, and relevance.

Modern websites are built on complex platforms and integrate numerous third-party applications—each of which regularly release updates, patches, or retire entirely. Your website's functionality, compatibility, and speed can degrade if these core modules and plugins are not updated. Add to that the regular updates from search engine algorithms, evolving user expectations, and changes in web security protocols, and you get a volatile digital environment that demands frequent attention.

If you don't maintain your website, you risk not just poor user experience—but also loss of revenue, compromised data integrity, and diminished brand credibility. Whether it’s a sluggish load time that causes users to bounce or a critical security vulnerability that exposes customer data, the damage done by neglect can far outweigh the cost or effort required to maintain your site in the first place.

Website Maintenance Isn't Optional—It's Fundamental to Long-Term Success

At Knockout Media, we specialize in creating high-performance, custom websites that are optimized for mobile and desktop, SEO, and user engagement. But development is only the foundation. Without consistently maintaining your site, all the time and investment poured into development can unravel surprisingly fast. A well-designed website from 2020 may now feel dated, load slowly, deliver broken links, or even look outdated simply due to evolving design trends and user expectations.

Let’s consider a few real-world implications:

Broken Features: Interactive media elements—from embedded videos to sliders and forms—may cease functioning when browsers update or third-party scripts become deprecated. Don’t assume your site still works the same way it did last year.
SEO Penalties: Search engines like Google continuously refine their ranking algorithms. Sites with outdated architecture, broken internal links, missing metadata, or slow loading speeds may be penalized, causing a drop in search visibility. Learn more about updating your digital strategy with expert SEO.
Security Vulnerabilities: Hackers actively exploit outdated CMS versions, plugins, themes, or weak passwords. Failure to apply the latest security patches leaves your site open to attacks like malware injection, phishing scams, and ransomware.
Performance Degradation: As digital assets, scripts, and content accumulate, your website’s performance may slow significantly. Pages that once loaded in under 2 seconds can take twice as long without optimization, hurting both user experience and SEO.

Maintaining your website means more than just fixing what's broken—it involves proactively identifying and resolving issues before they impact your customers. Using advanced data analytics, performance monitoring, and UX feedback, businesses can routinely assess which areas need updates. For organizations looking to harness the full potential of their digital tools, data research and analytics add another layer of operational intelligence to the standard maintenance process.

Signs Your Website Has Been Neglected

Many business owners don’t realize their website has fallen behind until it’s too late. Maybe a customer calls to report that your contact form no longer works. Perhaps a Google Chrome warning starts appearing, claiming your site is “Not Secure.” Or maybe your rankings have disappeared from Google’s first page without explanation. These are all signs of website neglect and should be seen as red flags requiring immediate attention.

If your organization falls into one of the many categories Knockout Media serves—from creative agencies and startups, to educational institutions or enterprise-level businesses—this is your wake-up call. Delaying maintenance could result in data loss, reduced conversions, or full site outages. Not sure where to begin? Let our team at Knockout Media help you assess the current health of your website through a personalized evaluation. Contact us today for a consultation.

In the following sections, we’ll dig deeper into the most critical components of website maintenance, beginning with one of the most urgent considerations: staying ahead of security threats and applying bug fixes promptly. This isn’t just best practice—it’s business-critical.

Security Updates and Bug Fixes: The Invisible Shield of Website Health

In today's digital-first business landscape, your website serves as the storefront, communication hub, and often even the primary revenue channel of your organization. Yet despite its importance, many companies still take a 'set-it-and-forget-it' approach to web development. While building a sleek, well-optimized site is important, website maintenance is the lifeline that keeps everything running smoothly and securely. One of the most critical aspects of this ongoing maintenance is applying security updates and fixing bugs. Ignoring these crucial elements can lead to devastating consequences—from cyberattacks and data breaches to a total loss of customer trust.

The Ever-Changing Landscape of Cybersecurity

Cyber threats are not static—they evolve continuously. Hackers and malicious actors develop new methods daily to exploit vulnerabilities in web servers, content management systems (CMS), plugins, themes, and custom code. What was considered secure a year or even six months ago might now be outdated and vulnerable. If your website relies on platforms such as WordPress, Drupal, Joomla, or custom-built frameworks, it is essential to apply software patches and version upgrades regularly to protect against known exploits.

Each time a CMS or third-party plugin issues a security update, it's usually in response to a discovered vulnerability. When businesses fail to apply these updates in a timely manner, they essentially leave the door open for attackers. According to Forbes, nearly 60% of small businesses victimized by cyberattacks shut down within six months. The importance of website upkeep for security reasons simply cannot be overstated.

Bug Fixes: Addressing the Systemic Glitches

Bugs can be anything from inconsistent layout behavior to broken forms, but they can also represent deeper, more systemic site vulnerabilities. Take, for example, bugs induced by third-party libraries or outdated scripting—a small error in logic or execution can crash an entire service, disrupt user interactions, and expose data paths browsers weren’t meant to access.

This is where an experienced provider like Knockout Media plays a pivotal role. Our team not only builds high-performance websites; we also provide a structured maintenance plan post-launch—ensuring your website is continuously monitored, patched, and quality-checked to prevent and resolve bugs that could undermine both usability and security.

PCI Compliance and Legal Responsibility

If your site processes any kind of financial transaction, such as credit card payments or sensitive customer information, you're legally obliged to comply with established security standards such as PCI DSS (Payment Card Industry Data Security Standard). Sites that do not receive regular security patches risk failing these compliance checks and could face severe penalties or be banned from processing payments altogether.

By staying current with bug fixes and security updates, companies minimize legal vulnerabilities and demonstrate due diligence—an increasingly critical component in today’s high-regulation environment. Maintaining compliance is not just a technical requirement; it's also an element of business trustworthiness, which is exactly what a modern audience looks for when transacting online.

Smart Maintenance Strategies: Proactive vs. Reactive

One of the most efficient ways to prevent security issues and bugs is to implement a proactive maintenance strategy. Too often, website owners wait until something goes wrong—a site hack, data breach, or system crash—before taking any action. By then, the damage is already done, and recovery is often costly, both in time and reputation.

Proactive maintenance includes:

Regular vulnerability scanning
Scheduled security patch installations
Log analysis for anomaly detection
Back-end performance reviews
Database consistency checks

With services provided by Knockout Media, businesses receive comprehensive digital solutions that include not just web development but also ongoing security and performance monitoring to ensure long-term success.

Reputation Management and Customer Trust

Imagine this scenario: A customer visits your website eager to purchase a product, only to be met with an SSL certificate error or a warning from their browser that your site may be compromised. This kind of negative user experience erodes trust immediately. Compromised sites also tend to get flagged by Google and other search engines—leading to a sharp decline in organic visibility and traffic.

Rebuilding trust after such an incident can take months or even years. Regular software updates, SSL certificate renewals, and bug fixes function as a silent barrier protecting your reputation. In short, they ensure that when visitors arrive, they see a brand that takes security and professionalism seriously.

The Business Impact of Downtime

When websites go down due to an exploited bug or unpatched vulnerability, the results can be financially crippling. Studies show that for small to medium businesses, every minute of downtime costs between $137 to $427 depending on the industry. For ecommerce platforms, that number can skyrocket due to lost sales during peak browsing or shopping hours.

A well-maintained website greatly reduces the risks of downtime. Routine updates and system checks ensure all plugins and functionalities are fully operational and harmoniously integrated, minimizing the chances of a surprise crash or disruptive bug. Integrating intelligent digital solutions like app-based alert systems and automated backups can further enhance uptime reliability and organizational resilience.

Ready for What’s Next: Preventative Maintenance and Scaling

Routine patching and bug resolving also have the added benefit of preparing your website for future scalability. When your platform is clean, well-documented, and secure, it’s easier to layer on new functionalities—such as integrating data visualization tools from Knockout Media’s analytics services or enhancing campaign experiences with cutting-edge interactive media. Unattended sites with outdated components, on the other hand, are harder and riskier to build upon, often requiring a complete overhaul before any new functionality can be added safely.

Next Up: Performance Optimization – More Than Just Speed

Now that we've examined the importance of securing your website with timely updates and thorough bug fixes, it's time to look at another cornerstone of website maintenance: performance optimization. While often misconstrued as simply ‘making the site load faster,’ performance optimization encompasses a wide array of strategies designed to ensure smooth site operation, reduce bounce rates, and convert more users. Let’s explore how performance tuning contributes not just to the user experience, but to business outcomes as a whole.

Performance Optimization: Why Speed and Efficiency Matter More Than Ever

Think of your website as the digital storefront of your business. Just like a physical store, it needs to be kept clean, updated, and optimized to remain attractive and functional. Performance optimization isn’t just a technical requirement—it’s a foundational aspect of maintaining trust, usability, and visibility in today’s fast-paced digital ecosystem. In this section, we’ll dive into why performance matters, how regular maintenance keeps your website operating at peak efficiency, and what the consequences are if you neglect these critical upkeep tasks.

The Direct Link Between Performance and User Experience

Your website’s speed and responsiveness directly impact how users interact with your brand. According to studies by Google, 53% of mobile users abandon a website if it takes longer than 3 seconds to load. That means in less time than it takes to click a button, you could lose over half of your prospective customers. Pages that load slowly or don’t display correctly on mobile devices immediately create frustration, signaling poor quality and lack of credibility to your visitors.

At Knockout Media, our approach to custom website development incorporates mobile-first design, efficient coding standards, and scalable infrastructure—all of which rely on regular performance maintenance to stay effective. Software frameworks, third-party plugins, and content delivery networks (CDNs) evolve rapidly. Without scheduled updates and audits, your site may become bloated with outdated code, large uncompressed images, or scripts that no longer serve a purpose.

Why Regular Updates Keep Your Site Fast and Secure

A major aspect of performance optimization lies in staying current with software updates, plugin patches, and system upgrades. Every component, from your content management system (CMS) to individual page scripts, contributes to performance. Unfortunately, many businesses take a "set it and forget it" approach—failing to recognize that outdated components can slow down site speed or even pose severe security risks.

When you partner with a full-service provider like Knockout Media, we implement a comprehensive maintenance schedule that includes:

CMS/Plugin Updates: Ensuring all functionalities remain compatible and efficient
Database Optimization: Cleaning up bloated databases that can slow page generation
Code Review & Refactoring: Rewriting slow or outdated code for performance gains
Media Compression: Reducing image sizes without compromising quality
Server Monitoring: Identifying bottlenecks before they affect users

These practices keep your site fast and responsive, regardless of incoming traffic or seasonal spikes. A sluggish site during high-traffic periods—such as a product launch or promotional campaign—can undermine months of strategic planning. Regular audits ensure your site remains optimized for performance both under normal use and during peak loads.

How Page Speed Influences SEO and Conversion Rates

Search engines like Google use page load speed as a critical ranking factor. A slow site doesn’t just frustrate users—it also gets penalized in search rankings. That means your business may be less visible to new customers, even if you have excellent content or a compelling value proposition. Effective search engine optimization starts with fast-loading pages that are both crawlable and user-friendly.

Additionally, page speed has a measurable impact on conversion rates. For example:

Walmart discovered that every 1 second improvement in load time increased conversions by 2%.
Aberdeen Group reports that a 1-second delay in page response can result in a 7% reduction in conversions.
Google found that mobile site speed improvements can boost conversion rates by up to 27%.

All of this reinforces one core truth: Regular maintenance and performance optimization are investments in revenue growth. When your site loads quickly, more users stay, more users convert, and your business presents a stronger, professional brand image.

Real-World Analogy: Keeping the Engine Tuned

To understand the importance of ongoing performance optimization, consider your website like a car. When new, it drives smoothly, responds instantly, and performs efficiently. But over time, without oil changes, tire rotations, and engine tune-ups, performance starts to degrade—no matter how well the car was built. Websites operate exactly the same way. Even the most beautifully designed site powered by the most advanced backend architecture will underperform if neglected.

At Knockout Media, we specialize in building scalable, high-performance websites and web/mobile applications that not only look great but operate efficiently as traffic scales. Our maintenance plans ensure nothing slips through the cracks—because in the digital realm, even small vulnerabilities or inefficiencies can snowball into bigger problems.

The Domino Effect: What Happens When You Skip Performance Maintenance

Neglecting regular updates and optimization doesn’t just make your website slower—it can have a domino effect that puts your entire digital presence at risk. Here are just a few common scenarios:

User Abandonment: Slow pages lead to bounce rates that damage SEO.
Security Risks: Outdated plugins or themes can be exploited by hackers.
Lower Rankings: Google deprioritizes websites that load slowly or fail usability tests.
Missed Revenue: Frustrated users leave before converting or making a purchase.

Performance degradation is often silent at first, accumulating under the radar until something breaks or a key metric drops. And by then, you may have missed critical business opportunities. A proactive maintenance strategy, guided by data-driven insights and performance benchmarks, is the best way to avoid unpleasant surprises.

Interested in evaluating the health of your current website? Contact Knockout Media today for a comprehensive audit and personalized performance improvement plan. Whether you're running a B2B service site, an ecommerce store, or a branded startup platform, our team has the expertise to identify inefficiencies and resolve them before they hurt your business.

What’s Next: Updating Content and SEO

Once your site is optimized for performance, the next priority is to keep your content and SEO strategies current. Unlike technical performance—which ensures smooth operation—search engine visibility and content relevance determine whether users actually find and engage with your site. In the next section, we’ll explore how regular content updates and SEO revisions keep your digital presence competitive in an ever-changing search landscape.

Content and SEO Updates: The Cornerstones of a Healthy Website

When you think of website maintenance, it’s easy to focus narrowly on updating software, fixing bugs, or performing security patches. While these are indeed critical, maintaining your website’s content and SEO strategy is just as vital—if not more so. Your website is often the first impression customers have of your business, and if that impression is outdated or fails to engage search engines, you risk being invisible in an increasingly competitive online marketplace.

As a full-service digital solutions provider, Knockout Media emphasizes the importance of ongoing, strategic website content and SEO updates. These continuous efforts ensure not only that your site remains relevant to users but also that it consistently ranks well in organic search.

Why Fresh Content is Essential for Search Rankings

Search engines like Google prioritize websites that demonstrate ongoing relevance and authority. Every time you update the content on your website—whether it’s a new blog post, updated product description, or revised service page—you send a powerful signal to search engines that your site is active and valuable. Here’s how:

Improves Crawl Frequency: Search engine bots crawl websites periodically to catalog updated content. Sites that are updated regularly tend to be crawled more often, increasing the chances of indexing your latest offerings or insights.
Targets Relevant Keywords: Updating or expanding your content allows you to integrate trending or newly discovered keyword phrases, helping target your audience more effectively. Our SEO & Digital Strategy services ensure you're always aligned with the most effective keywords to boost your visibility.
Enhances User Engagement: Visitors are more likely to return to a site that consistently offers valuable, fresh information. Engaged visitors tend to stay longer, decreasing bounce rates and increasing time on site—both vital metrics for SEO.
Builds Authority: Frequent, high-quality updates help position your brand as a thought leader in your space. Over time, this content can earn backlinks from other sites, elevating your domain authority and boosting your rankings.

Without regular updates, your website risks being seen as stagnant. Older content may include irrelevant information, outdated pricing, or expired offers, which not only harms credibility but also hurts your chances of appearing in the top search results.

How SEO Is a Living, Breathing Mechanism

Unlike design or structural updates, SEO is never truly "done." Google's algorithm is constantly evolving, and failing to adapt your site to new ranking factors can swiftly degrade your position in search results. Regular SEO reviews and updates keep your website in alignment with best practices like:

Optimized Meta Tags: Page titles and meta descriptions must be continually reviewed to ensure they’re relevant, compelling, and keyword-rich.
Technical SEO: Performance factors such as mobile-friendliness, site speed, and schema markup should be audited regularly. Knockout Media's custom website development team focuses on incorporating these best practices into every project.
Internal Linking Structure: As your site grows, so should your internal link architecture. Proper linking not only boosts page authority across your domain but also enhances the user experience by guiding visitors to related content or services.
Competitor Monitoring: Market dynamics shift constantly. Staying ahead means keeping an eye on what competitors are doing and finding strategic ways to outpace them in search rankings.

Falling behind in SEO doesn’t just mean losing a few clicks—it means giving your competitors an opportunity to dominate your niche online. This can translate to decreased traffic, lower conversions, and ultimately, lost revenue.

The Role Content Plays Beyond Rankings

Quality content enhances more than just visibility. It drives customer engagement and loyalty. Articles, case studies, testimonials, and videos help nurture leads and convert visitors into customers. Interactive updates—such as dynamic infographics, calculators, or custom media—also improve user satisfaction. Our work in interactive media uniquely blends creativity with technology to keep your audience engaged and informed.

Furthermore, updated content allows businesses to address timely issues, share recent successes, and adapt messaging to reflect changing customer needs. This degree of responsiveness fosters trust and credibility—all essential components in the buyer journey.

Integrating Updates into a Larger Digital Strategy

While content and SEO updates are crucial, they shouldn’t be isolated efforts. Instead, they should feed into a broader digital strategy that aligns with your business goals. Knockout Media's comprehensive digital services integrate design, development, SEO, and analytics to offer a cohesive strategy primed for growth and optimization.

Regular content and SEO maintenance also provides invaluable data. With advanced research and analytics, you can measure the performance of updated pages, track keyword ranking improvements, and gather insights into what your audience truly cares about. These findings become the foundation for future updates and strategic pivots.

Neglect Comes at a Price

In the ever-changing digital climate, maintaining static content—no matter how well-written it was at one point—can be devastating. As we transition into the final section of this article, it’s vital to consider the broader repercussions of neglect.

Allowing content and SEO to go stale opens the door to a host of issues, from diminished search rankings to weakened customer trust. Outdated SEO tactics can penalize your site, while irrelevant content lowers engagement. And since Google favors relevance, authority, and trustworthiness (E-E-A-T), failure to present fresh, well-optimized content is a fast track to digital obscurity.

At Knockout Media, we’re passionate about helping businesses stay in peak digital health. Reach out via our Contact Us page to learn more about how our experts can keep your content fresh, your SEO on point, and your website working overtime to grow your business.

In the next section, we’ll explore how ignoring website maintenance—beyond just content and SEO—can also impact your website’s security, performance, and long-term viability.

Conclusion: The High Cost of Ignoring Website Maintenance

In today’s fast-paced digital landscape, a company’s website is more than just a business card — it’s the cornerstone of brand identity, customer trust, digital operations, and even revenue generation. Ignoring the ongoing maintenance of your website doesn’t just result in cosmetic problems or quirky bugs. It paves the way to more serious — and often irreversible — consequences, including data breaches, plummeting site performance, degraded user experience, and a slow, painful slide down the search engine rankings.

Security Risks: Your Business Is Always a Target

Cybersecurity is one of the most rapidly evolving threats in the digital space. Outdated websites are particularly vulnerable to attacks because they lack the latest patches and fixes that block known vulnerabilities. By neglecting regular updates and maintenance, you're leaving critical doors open for malware injections, unauthorized access, and data theft. For businesses handling customer information — whether that’s e-commerce data, user registrations, or sensitive content — this kind of security lapse can have devastating consequences, including legal ramifications and loss of consumer trust.

It’s important to remember that even smaller websites are not exempt from risk. In fact, cybercriminals often target small and medium-sized businesses, knowing that their security strategies may be weaker. Regular maintenance ensures that your systems are updated, your plugins and CMS are secure, and every component of your site is functioning as intended. Knockout Media offers comprehensive website development and maintenance solutions tailored to keep your business protected 24/7.

Performance Issues: Slow Sites Drive Visitors Away

Few things frustrate digital users more than a slow, clunky website. Consumers today demand speed and efficiency, especially when shopping, researching, or connecting with brands. A poorly maintained site often comes with bloated code, unoptimized images, and software conflicts that dramatically increase load times. These technical hiccups lead to increased bounce rates, lower visitor retention, and diminished brand perception.

More importantly, site speed is a known factor in Google’s search ranking algorithms. If your website is sluggish, you’re not only impacting user experience (UX) but also hurting your visibility on search engines. This means fewer clicks, fewer prospects, and ultimately, fewer conversions. Knockout Media’s SEO and digital strategy services go hand-in-hand with regular maintenance checks to ensure optimal performance and high user engagement levels.

Lost Search Rankings: The Silent Business Killer

Search engine optimization (SEO) is not a one-and-done deal. It’s an ongoing process that requires technical upkeep to stay relevant and competitive. Search engines like Google are constantly evolving, and they reward websites that adhere to best practices in security, speed, mobile-responsiveness, accessibility, and content freshness. Every time a visitor bounces due to a broken link or slow page, your SEO health suffers.

Without regular maintenance, technical SEO elements such as structured data, meta tags, sitemap files, and mobile compatibility can fall out of alignment — and so does your search ranking. Worse yet, if your site becomes flagged for malware or begins to generate 404 errors, it may be penalized or removed from the index entirely. The result? Lost visibility and a sharp decrease in organic traffic. To combat this, Knockout Media’s full-service offerings include ongoing SEO audits and improvements that keep your website in Google's good graces.

The Bigger Picture: Website Maintenance as a Growth Strategy

Let’s shift the narrative: website maintenance is not just about preventing problems — it’s about staying competitive, enhancing user experience, and identifying new opportunities for business growth. Think of it as managing a high-performance machine. When tuned properly, your website can deliver measurable results across marketing, lead generation, customer service, and sales.

With regular maintenance comes the ability to adapt. Trends evolve, design paradigms shift, and technologies advance. Through services like web and mobile application development and interactive media, Knockout Media not only ensures smooth website performance but also integrates emerging digital experiences that delight users and give you an edge over the competition. Furthermore, our data research and analytics services help businesses make informed, data-backed decisions to drive innovation.

Regular Maintenance With a Trusted Partner

Trying to manage all aspects of a website internally can be both time-consuming and inefficient — especially for businesses focused on growth. That’s where a trusted digital partner like Knockout Media becomes indispensable. Our dedicated team of developers, analysts, and strategists work collaboratively to ensure your digital properties not only function properly but exceed modern standards for usability, security, and performance.

From seamless website development to proactive SEO support, our end-to-end services are designed to help you maximize ROI on your digital investment. Whether you're a startup aiming to launch a reliable digital product or a corporation seeking to optimize current platforms, Knockout Media provides scalable and cost-effective solutions that evolve with your business.

Next Steps: Protect Your Investment

If your website has been sitting untouched for months — or worse, years — now is the time to act. Don’t wait until a customer calls about a broken form, or worse, until you've been hacked. Proactive website maintenance is a necessity, not a luxury. It ensures that every part of your digital infrastructure is robust, reliable, and capable of supporting your business objectives under any conditions.

We invite you to contact us for a free consultation and technical audit of your current website. Our team will provide actionable insights and recommend tailored digital maintenance plans that align with your goals, audience, and budget.

Final Thought

Your website is the face of your brand, the foundation of your digital strategy, and a critical point of contact for your customers. Letting it slip into disrepair doesn’t just risk technical issues — it risks your reputation. Partnering with Knockout Media means taking a proactive approach to maintenance, with solutions that protect, optimize, and grow your online assets.

Don’t just build — maintain, nurture, and evolve. Because in the digital world, what you don’t fix today becomes your biggest problem tomorrow.

Why Your Website Needs Regular Maintenance (And What Happens If You Ignore It)